We all know that a website will not magically develop all by itself. Of course, it takes hard work, dedication and extensive knowledge of web design techniques in order to come up with a great website. Here are some key areas you should look at when developing website design.
- Domain name. The domain name is the address of your website in the world wide web. It is best that you put a lot of thought in choosing your site’s domain name as it is the identifier of your website. You cannot just choose one now then change it anytime you wish as this may have major implications for your business. So what makes up a good domain name? A good domain name is one that can be easily remembered and exhibits credibility and viability of the company. It must also be kept short and simple.
- Web Hosting. It is the web hosting company that lets people get access to your website. In the event that your chosen web hosting company is always down, then your site will surely not exist! When choosing a web hosting company, it is always best that you consider the technical specifics that you want your website to have. Most web experts would recommend opting for a large and national hosting company as this provides great up-time plus they also charge low fees.
- Branding. Of course, you will build a website in order to gain customers for your business. This is why your web design must incorporate your business logo. By ensuring this, you will surely be boosting the branding of your company. Branding elements include your logo and fonts. With your company’s logo, you can exhibit the personality of your business. That is exactly what most of your clients would want to see.
- Valuable content. Truth is, creating quality content is probably the most difficult part in the web design process. When we say content, we are not merely referring to just the text. This may also include the photos, images, graphics and videos that is incorporated in your site. Content is the meat of the site so this is one thing you should focus on. Aside from your product pages, you must also allocate a page for tips and other valuable information for your readers.
- Call to action. It is through these little messages will you get the visitors to take the steps that you wish them to do. However, you must limit the amount of call to action you will give to your visitors as too much of these may be confusing for them.
Website Promotion. It is true that web promotion is not a traditional part of a web design. However, there are some things that you can do which will help the promotion of your content a lot easier to do. Boost your website traffic in different ways. Various marketing strategies include blogging, email capture, paid advertising, guest posting as well as social media.
